Rachel Bouchon founded Atelier Amour after fifteen years in luxury lingerie. Her conviction was clear: women should not have to choose between lingerie that feels beautiful and lingerie that feels comfortable. They could, and should, have both. She began designing lingerie that used Parisian lace and tulle to flatter without restricting, details that were playful but never impractical. The goal was confidence, whether a woman wore it beneath a blazer to a meeting or kept it hidden as her own secret. Atelier Amour is defined by transparency, fluid shapes, and softness against skin. Its lace and tulle are Oeko Tex certified, ensuring both safety and sensuality. Dressing and undressing become a ritual, a way to reconnect with daring self-expression. The GiftAtelier Amour expands confidence. It does not force a choice between pleasure and comfort. It insists that a woman deserves both, every time she gets dressed.