Meet Alexander Choi: Founder of Bella Otér

Dr. Alex Choi emigrated from South Korea to Indiana in 1977 and has lived there ever since. After high school, he attended Harvard  University. He worked briefly in consulting before deciding to attend medical school. He received his medical degree from the Indiana University School of Medicine and completed his anesthesia residency at the same school. He also received a Master’s in Biology, a Master’s in Physiology, and a Master’s in Public Health with a focus on policy and management.

After residency, he joined Anesthesia Consultants of Indianapolis, a private practice group of over 100 anesthesiologists providing anesthesia services primarily to Indiana University Health. He eventually was selected to be the President and Managing Partner of the practice. During his 11 years in the position, he negotiated numerous payor and hospital contracts and helped navigate ACI in becoming the largest physician practice in Indiana. In 2021, ACI was sold to IU Health, and he became the  Physician Leader for Community Medicine Anesthesia. Recently, he joined Ambulatory  Anesthesia Services, a private practice that provides anesthesia services to various ambulatory surgery centers in Michigan and Indiana. He is currently the Indiana Medical  Director for the practice. Founder, President, and CEO of Choi Consulting Group,  providing business guidance, strategic planning, negotiation services, and governmental affairs expertise.  

Dr. Choi has been very involved in organized medicine and has been a Past President of the Indiana Society of Anesthesiologists and is on their Board of Directors. He also  serves as the Vice Speaker of the House for the Indiana State Medical Association, as well as being a member of the Commission on Legislation. He was active in the recent passage of legislation in Indiana to promote truth in advertising in medicine and is heavily involved in various health public policy issues in the state.  

Dr. Choi is regarded as a leader in anesthesia and healthcare business issues. At the  American Society of Anesthesiologists, he served as the Chair of the Committee on  Practice Management and managed the Conference on Practice Management, which focuses on business, quality, and advocacy issues surrounding anesthesiologists. The conference is the second-largest conference in the ASA. He is also currently the Chair of the ASA’s Committee on Government Affairs.  

He has also been heavily involved in public policy, having served on the transition team of three governors as well as being a candidate for Indiana State Senate, District 29. He currently serves on the Zionsville Town Council and is considered one of their fiscal leaders. He continues to be active at the statehouse, promoting legislation affecting physicians and patients.  

He is married to Jennifer Choi, MD, a bariatric surgeon and the Associate Dean for  Graduate Medical Education at the Indiana University School of Medicine. They have two children who attend Zionsville schools.

 

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Vision

To redefine intimate
wear as more than just clothing but as a tool for self-connection and emotional
alignment. By merging psychological insight with thoughtful design, Bella Otér
aims to become a global leader in perception-led fashion, inspiring women to
dress not for performance, but for presence.